Stories

Undergrads Spend Spring Break in Windy City

Undergraduate students, seen here
in front of the famous Chicago "Bean," on the recent Chicago
study tour.

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April 2009

By Serida Fong, BSBA Marketing '09

Eller students visited a variety of companies as part of the Eller College Chicago study tour

Thirteen Eller students spent spring break in Chicago, touring ten different companies and networking with professionals. Marketing major advisor Vanessa Kramer and pre-business advisor Rachel Holt led the weeklong adventure.

“For what I want to do in the business world, I may have to move away from Tucson. This opportunity was exactly what I was looking for. I had to take advantage of it,” says pre-business freshman Bryan Baldwin.

Lisa Eisenberg, a marketing and entrepreneurship junior from Chicago, joined the tour for another reason. “It was a great experience to learn about companies located in my hometown,” says Eisenberg.

The students visited a variety of companies that appeal to the different majors, including NAVTEQ, Engage Marketing, Metromix, Merrill Lynch, Booz & Company, Chicago Tribune, Sun-Times News Group, Jones Lang LaSalle, Lincoln Property Company, and Anheuser-Busch.

“Every company covered a different major and we were able to see what it is like in the real world,” says Baldwin.

While native Chicagoans were familiar with the various companies, the tour gave them a different perspective. “I had never considered the Tribune or Sun-Times as media companies,” says Eisenberg, who regarded both companies solely as newspapers.

With a tight schedule, the group still managed to have a taste of Chicago. They dined at the renowned Giordano’s, a Chicago favorite for stuffed pizza, and at the oldest Italian restaurant in Chicago, the Italian Village.

After visiting a city that is thriving with business, Baldwin is excited for what’s ahead. “I’m looking forward to future study tours,” he says. He also hopes to keep and build on the connections that he made in Chicago. While he thinks he might be a good fit at NAVTEQ, he does not want to limit his options. “I’ve emailed everyone so that I can keep in touch with them down the road.”

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